Link building is one the best ways to get your business out there. It lets you build a credible reputation among online users since it appears more natural compared to hard selling, and more importantly, it helps you gain better ranking for your site, helping you be more visible to your potential market.
Not all link building methods are ideal, however, and some can even be detrimental to your site’s ranking. Beyond knowing which strategies to avoid, it’s important to know which strategies help you make the most of link building. Here are some of those strategies.
Internal Link Building
Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.
It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.
Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.
It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.
There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.
Almost every person on the planet has a social media account, so it’s only understandable to place your links there.
When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.
With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.
Regular Press Releases
If you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.
As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.
If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.
Letting professionals take of things is always the best route to take, and often the one that shows more benefit in the long run.
Link building can get quite technical, and wrong moves, whether intentional or unnoticed could cause a lot of damage for a campaign, so investing in people who can do things right is a wise decision.